Flat Fee Round World


Imagine living in a world where you have to pay extra for your shoes because you happen to take a bigger than average size… where you pay for laces, soles and extras that you know should come as part of the single payment. 'Oh, you want the second foot as well! That’ll be double.'

We don’t buy shoes this way, so why do we accept buying eyeglasses this way?

Opticians everywhere cash in on our eyesight needs. They start with a basic lens or frame price, but the charges go up and up for ‘extras’ such as high quality, finesse, anti-glare, protective coatings, even prescription.

It’s time to overthrow the status quo.

Our innovation is radically simple. Our unique frames are handmade by Italian artisans and fitted with the best and finest lenses by ZEISS.

Welcome to KITE’s Flat Fee, Round World:

Prescription lenses + artisan frame = £150

No small print. No sting.

P.S.: Innovation is not just what we do, it’s who we are. This is an industry first. Join us on #FlatFeeRoundWorld and challenge the status quo